I love going to live metal shows, especially when there is a mix of local and national acts. I love it best when the venue is intimate and I could, if I was so inclined, reach out and touch whoever is onstage or bump into one of the musicians trying to get to the bar. There is nothing like turning as you’re ordering a drink to find Shannon Lucas waiting for a water and saying to him, “Hey, great show tonight.”
What chaps my thighs is those bands who feel they are above their fans and the local musicians that made their headliner show possible. They hide out in their vans or cheap hotel rooms, avoiding the people who bought their records, who sold or outright bought the tickets because they couldn’t sell them, and who buy their merchandise so that the tour machinery can keep moving to the next city.
I’ve talked to a number of local bands in my area and the consensus is this: they feel taken advantage of by the national acts, specifically the ones who behave as if they are “too good to walk amongst the rabble.” Let me explain how I understand the tour machinery to work.
1. A promoter secures a headliner band that has a reasonably large and devoted following. A fee is negotiated that will be paid to the headliner.
2. The promoter then lines up a number of local bands, and dependent on the cost of the headliner’s fee and the number of local bands, divvies up a set amount of tickets that will cover the expenses of the show.
3. The local bands have to sell their number of tickets or buy them if they can’t sell them. Usual excuses from potential customers is “It’s too expensive,” or “Can’t you get me in for free?” or “I’m too tired.”
4. All tickets sales above and beyond the expense tickets are then divvied up between the local bands (in theory). Sometimes the local bands get paid but usually not.
Of course the cost of playing with the headliner can pinch a few purses, especially if the local band is still building a following or their fan base does not align with the headliner’s subgenre. I’ve been at proggy metal shows where I’ve spoken of thrash metal and my audience has looked at me like I pooped in my hand and threw it at someone.
This is how the system works. Everyone knows it. I’m not telling anyone something new. I’m not inciting a revolution here.
If you’re the headliner, don’t act like you’re above everyone else even though you have certainly earned your place at the top of the totem pole. Don’t hide away from the bands that are making your livelihood possible. They accepted the yoke of playing with you not just to showcase their talents in front of your fans but to meet you as well. Shake some hands. Let them buy you a drink, even if you prefer soda pop.
Graciousness wins you loyalty even though there may be nothing you can do to help the bands supporting you other than say “good show” or offering some technical advice. Face to face time is important, especially in heavy metal, because it is a minority genre in the music industry. You’re fighting for every single fan you have. Pissing people off with indifference earns you bad word-of-mouth. Even if it’s not true, bad mouthing has a ripple effect.
I offer words of warning to established and struggling metal bands. Don’t get above yourself. That entitled attitude, that superiority complex, is exactly what heavy metal and punk rock have raged against since their inception. Once you cross that line, you’ve gone to the Dark Side.
Do you have a differing point of view? Are you a national act that would like to shed light on your perspective? Hit me up in the comments.
©2014 iokirkwood.com “The Dark Side of Living LaVita Local” All Rights Reserved.
In between bouts of writing for metaldescent.com, blogging, and banging her head, I.O. Kirkwood is the author of “Subatomic Revolt” in Mike Lynch’s No Revolution Is Too Big series and the short story “The White Carpet,” a finalist in the Scribes Valley Publishing Fiction Contest in 2013.